Corporate Governance · Brand Standards · N-DOC-10007-032026
NOVARIC® Brand Guidelines
Visual identity, tone of voice, trademark standards and communication guidelines for all NOVARIC® materials and channels — European edition v4.1.
Our Brand, Our Identity
These guidelines define the NOVARIC® brand. They ensure consistency across every touchpoint — from corporate documents to digital platforms, social media and partner communications. Every NOVARIC® team member is responsible for upholding these standards.
Visual Identity
Logo, colours, typography and spacing rules that define our look across all media.
Tone of Voice
How we write, speak and communicate — professional, clear, structured and purposeful.
Trademark
Correct usage of NOVARIC® — including the registered trademark symbol on every first use.
Digital & Social
Platform-specific guidelines and standards for our digital presence and social channels.
AI Policy
How NOVARIC® Nexus AI operates within the brand and governance framework.
Downloads
Official assets, templates and approved files for authorised use by team members.
Logo
The NOVARIC® wordmark is the primary brand identifier. It must appear exactly as specified — always with the registered trademark symbol as a superscript on first use.
NOVARIC®
Primary — on Navy
NOVARIC®
Light — on White / Grey
NOVARIC®
Monochrome — print / embroidery
Always Do
- Use the registered trademark ® as superscript on first use
- Maintain clear space of at least 0.5× logo height around it
- Use official logo files only — never recreate
- Apply NOVARIC® on approved backgrounds only
Never Do
- Stretch, rotate or distort the logo in any way
- Use the logo on busy photographic backgrounds
- Change the font, spacing or letterforms
- Add drop shadows, outlines or unauthorised effects
Colour Palette
Our colour system is non-negotiable. These four colours define NOVARIC® across all media. Click any swatch to copy its HEX code.
Navy
C95 M65 Y35 K45
Headers, footers, chapter dividers, nav, hero backgrounds
Cyan
C100 M20 Y0 K0
Links, CTAs, highlights, section headings, accent elements
White
C0 M0 Y0 K0
Page backgrounds, text on dark surfaces, card backgrounds
Light Grey
C2 M1 Y0 K3
Secondary backgrounds, metadata bars, table headers, callouts
Colour rule: Navy and Cyan are the primary brand colours. Do not substitute, tint or alter them. All reproduction must be verified against these HEX and CMYK values.
Typography
NOVARIC® uses Arial / Helvetica Neue as its exclusive typeface across all contexts — print, digital, presentations and documents. No alternative typefaces are permitted.
Tone of Voice
NOVARIC® communicates in a professional, clear and structured manner. Business-professional tone — approachable but never casual. Prioritise clarity over creativity. Be concise but complete.
| Communication standard | Status |
|---|---|
| Professional and structured language in all communications | Required |
| Clear, logical flow of information | Required |
| NOVARIC® with registered trademark superscript on first use | Required |
| Full sentences — no abbreviations in formal documents | Required |
| Active voice, direct and purposeful phrasing | Required |
| Slang or informal expressions in formal communications | Prohibited |
| Emojis in formal communications and official documents | Prohibited |
| New taglines or slogans without explicit approval from the Founder | Prohibited |
| Competitor comparisons or disparaging language | Prohibited |
Brand Name & Trademark
The correct format is always NOVARIC® — including the registered trademark symbol as a superscript. This is non-negotiable across all media and communications.
Correct
NOVARIC®
NOVARIC® Sh.A.
NOVARIC® Nexus
Superscript ® directly after the name, no space
Incorrect
NOVARIC
Novaric
NOVARIC ® (spaced)
Missing ®, wrong case or space before ®
Legal Identifiers
EU Trademark
018313401
Malta Company
C 63881
VAT Number
MT 2170 7805
Tagline ™
The Future Starts At The Endgame.™
Document ID Format
All NOVARIC® governance documents follow the controlled identifier format:
Example: N-DOC-10007-032026 = Brand Guidelines, March 2026
Imagery & Photography
All photography used in NOVARIC® communications must reflect our professional, human-centred brand. Images should feel authentic, diverse and aligned with our core sectors: HR, workforce mobility and professional services.
Always Use
- Diverse, professional people in workplace settings
- Natural lighting, candid and authentic moments
- Clean, uncluttered compositions
- Images that reflect HR, migration and professional services
- Consistent colour treatment aligned with the brand palette
Never Use
- Stock photos that look obviously staged or artificial
- Overly saturated or heavily filtered images
- Images with competing brand logos or watermarks
- Low-resolution or pixelated photography
- Unrelated or off-brand imagery
Image Treatment Standards
Full colour or subtle desaturation (max 20%)
Navy gradient overlay at 30–50% for text areas
Min 300 DPI print · 72 DPI web · 1920 px wide
Brand Applications
The NOVARIC® brand must be applied consistently across all physical and digital touchpoints — from office signage to digital platforms and promotional materials.
Stationery
Letterhead, business cards, envelopes and official document templates
Signage
Office signs, wayfinding, exhibition stands and corporate banners
Digital
Website, email, Nexus portal and all digital platform applications
Presentations
PowerPoint and screen decks for client meetings and proposals
Uniforms & Merch
Staff attire, promotional items, branded gifts and merchandise
Social Media
LinkedIn, Facebook, WhatsApp Business and all approved channels
Digital Standards
All NOVARIC® digital touchpoints — web, app, portal — must comply with these specifications for consistency, accessibility and performance.
| Specification | Standard |
|---|---|
| Typeface | Arial / Helvetica Neue · No alternative typefaces permitted |
| Maximum content width | 1140 px (novaric.co) · 1280 px (novaric.eu) |
| Spacing system | 8 px grid · Section padding: 48–72 px vertical · Content gutter: 24 px |
| Responsive breakpoints | Mobile: 320–767 px · Tablet: 768–1023 px · Desktop: 1024 px+ |
| Accessibility target | WCAG 2.2 AA minimum · Focus states visible · Alt text on all images · Min contrast 4.5:1 |
| Image formats | WebP preferred for web · PNG for logos and icons · JPEG for photography |
| Colour rendering | sRGB colour space · Verified HEX values mandatory |
| Email signature | Plain text with NOVARIC® wordmark · Per N-DOC-10009-032026 |
NOVARIC® Nexus AI — Brand & Operations
NOVARIC® Nexus is the internal AI operations system. All AI-generated communications must comply with brand guidelines and the Nexus AI Governance policy (N-DOC-10010-032026).
AI Operations Flow
Input
Request enters NOVARIC® Nexus system
Classify
Intent classified by department and priority
Policy
Brand and compliance rules applied
Generate
Response drafted per brand tone of voice
Deliver
Compliant output sent to approved channel
AI Brand Requirements
| Requirement | Standard |
|---|---|
| Brand compliance | All AI outputs must use NOVARIC® (with ®), maintain professional tone and follow the approved vocabulary |
| Authorisation | AI agents may not commit NOVARIC® to contracts, public statements or partnerships without explicit human approval from Dr. Alban Gj. THIKA |
| Data & privacy | All AI processing of personal data must comply with GDPR (NOVARIC-POL-GD-001) and be logged in the NOVARIC® Nexus audit trail |
| Approved channels | Email (@novaric.co), WhatsApp (NOVARIC-POL-WA-001) and the Nexus portal only |
Related Governance Documents
These guidelines form part of the NOVARIC® Governance Framework. All policies are published under the Governance Hub and subject to annual review.
| Document | Reference | Relationship |
|---|---|---|
| Company Governance | NOVARIC-POL-CG-001 | Is governed by |
| Code of Ethics | NOVARIC-POL-COE-001 | Should be read with |
| NOVARIC® Nexus AI Operations Governance | N-DOC-10010-032026 | Supports |
| WhatsApp Business Messaging Policy | NOVARIC-POL-WA-001 | Implements |
| Health & Safety Policy | N-DOC-10008-032026 | Should be read with |
| Corporate Email Policy | N-DOC-10009-032026 | Implements |
| GDPR & Privacy Policy | NOVARIC-POL-GD-001 | Should be read with |
| IP Rights Policy | NOVARIC-POL-IP-001 | Governs asset usage |
Downloads & Assets
Official brand assets for authorised use. All files are subject to the NOVARIC® IP Rights Policy (NOVARIC-POL-IP-001). Contact brand@novaric.co for access to the full asset library.
Logo Pack
PNG, SVG and EPS logo files in all approved variants — primary, light and monochrome.
ZIP · Multiple formatsBrand Guidelines PDF
Full brand guidelines document N-DOC-10007-032026 — complete reference in PDF format.
PDF · N-DOC-10007-032026Colour Swatches
ASE (Adobe), CLUT and HEX reference files for all brand colours including tint scales.
ASE · CLUT · HEXDocument Templates
Word, PowerPoint and PDF templates with correct brand styling — letterhead, proposals, reports.
DOCX · PPTX · PDFAll assets are subject to NOVARIC-POL-IP-001. Authorised NOVARIC® team members and approved partners only. Contact brand@novaric.co · Request access
Document Control Record
| Document ID | N-DOC-10007-032026 |
|---|---|
| Public reference | DOC-GOV-004 |
| Title | NOVARIC® Brand Guidelines |
| Version | 4.1 |
| Status | Published |
| Classification | Public |
| Issuing entity | NOVARIC® Sh.A. · NUIS/NIPT M02111033E · Albania |
| Jurisdiction | Republic of Albania · Malta (EU) |
| Document owner | NOVARIC® Sh.A. Executive Board |
| Approver | Dr. Alban Gj. THIKA, Founder & Executive Director |
| Effective date | |
| Next review | |
| EU Trademark | 018313401 |
| Authoritative source | https://novaric.eu/en/governance/brand-guidelines/ |
| IP Rights | NOVARIC-POL-IP-001 applies. Contact brand@novaric.co for licensed asset access. |
The Future Starts At The Endgame.™ · Published by NOVARIC® under document-control procedures. The HTML publication at the authoritative URL above is the primary controlled copy.
Social Media
All NOVARIC® social media activity must reflect our professional brand identity and comply with the tone of voice standards in Section 04.
Only authorised accounts are approved for use. No new social media accounts may be created under the NOVARIC® brand without explicit approval from the Founder & Executive Director and the Communications Lead.